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La actualizaci\u00f3n que todos los creadores y marcas esperaban. A partir de este 27 de julio del 2021 todos los usuarios podr\u00e1n crear y subir Reels de 60 segundos en Instagram.<\/p>\n
Aqu\u00ed te decimos c\u00f3mo obtener y usar esta actualizaci\u00f3n. De paso tambi\u00e9n te contamos lo que representa para el ecosistema del influencer marketing (ahora que Instagram priorizar\u00e1 los videos).<\/p>\n
Busca, analiza y gestiona influencers con BrandMe: \u00a1cont\u00e1ctanos aqu\u00ed para recibir una asesor\u00eda!<\/em><\/a><\/p>\n Instagram anunci\u00f3 en su cuenta oficial de Twitter que todos los usuarios podr\u00e1n subir Reels de 60 segundos. Lo \u00fanico que necesitan para obtener esta funci\u00f3n es mantener su aplicaci\u00f3n actualizada tanto en App Store<\/em> como en Google Play.<\/em><\/p>\n En su lanzamiento los Reels duraban m\u00e1ximo 15 segundos. Posteriormente permitieron que fueran de 30 segundos y hoy, un a\u00f1o despu\u00e9s, podr\u00e1n durar 1 minuto. Adem\u00e1s, no es casualidad que esta noticia llegue despu\u00e9s de que TikTok expandiera la duraci\u00f3n de sus videos a 3 minutos<\/a>.<\/p>\n Reels. up to 60 secs. starting today. pic.twitter.com\/pKWIqtoXU2<\/a><\/p>\n \u2014 Instagram (@instagram) July 27, 2021<\/a><\/p>\n<\/blockquote>\n Si eres nuevo en la creaci\u00f3n de Reels o simplemente quieres checar si esta nueva funci\u00f3n ya est\u00e1 disponible en tu aplicaci\u00f3n, aqu\u00ed te decimos los pasos para subir videos de 1 minuto.<\/p>\n 1. Abre la aplicaci\u00f3n de Instagram.<\/p>\n 2. Da clic en el \u00edcono de + en el men\u00fa superior.<\/p>\n 3. Desliza el men\u00fa inferior hasta Reels.<\/p>\n 4. En el cron\u00f3metro selecciona el tiempo (15, 30 o 60 segundos).<\/p>\n Hace unas semanas Adam Mosseri<\/a>, director de Instagram, declar\u00f3 que la app ya no es para compartir fotos y que sus herramientas ahora se enfocar\u00e1n en la creaci\u00f3n y publicaci\u00f3n de videos.<\/p>\n Esta actualizaci\u00f3n es parte de esa prioridad de la compa\u00f1\u00eda hacia el contenido en video, la cual tambi\u00e9n tiene como objetivo competir contra la acelerada popularidad de TikTok.<\/p>\n \u00bfConclusi\u00f3n? Mientras compa\u00f1\u00edas como TikTok<\/a>, Instagram<\/a> y YouTube<\/a> compitan por ser la mejor plataforma de videos cortos, tanto creadores como marcas deben apostar por este nuevo formato de contenido.<\/p>\n Tambi\u00e9n te puede interesar: 5 ventajas de los videos cortos en estrategias de influencer marketing<\/a><\/em><\/strong><\/p>\n<\/div>\nReels de 60 segundos disponibles para todos los usuarios<\/strong><\/h2>\n
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\u00bfC\u00f3mo subir Reels de 60 segundos?<\/strong><\/h2>\n
\u00bfQu\u00e9 significa esta actualizaci\u00f3n para creadores y marcas? <\/strong><\/h2>\n