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{"id":1057,"date":"2021-10-22T23:46:47","date_gmt":"2021-10-22T23:46:47","guid":{"rendered":"http:\/\/virality-school.com\/?p=1057"},"modified":"2021-11-04T14:53:45","modified_gmt":"2021-11-04T14:53:45","slug":"como-crear-guias-en-instagram-para-amplificar-tu-contenido","status":"publish","type":"post","link":"https:\/\/virality-school.com\/como-crear-guias-en-instagram-para-amplificar-tu-contenido","title":{"rendered":"\u00bfC\u00f3mo crear gu\u00edas en Instagram para amplificar tu contenido?"},"content":{"rendered":"

[ad_1]
\n<\/p>\n

\n

\u00bfMucho texto para una story? \u00bfMucho contenido visual para un post? Entonces lo que necesitas es crear gu\u00edas en Instagram y aqu\u00ed te decimos c\u00f3mo hacerlo. \u00bfLa ventaja de esta funci\u00f3n? Puedes generar art\u00edculos donde recomiendes locaciones, etiquetes productos y compartas todas las fotos o videos que quieras sin l\u00edmite. \u00a1\u00datil tanto para marcas como para creadores!<\/p>\n

Busca, analiza y gestiona influencers con BrandMe: \u00a1cont\u00e1ctanos aqu\u00ed para recibir una asesor\u00eda!<\/a><\/em><\/p>\n

\u00bfQu\u00e9 son las gu\u00edas de Instagram?<\/strong><\/h2>\n

Las gu\u00edas de Instagram son una especie de mini-blogs<\/strong> en las que los usuarios pueden compartir informaci\u00f3n detallada sobre lugares, productos y publicaciones. La herramienta te permite agregar textos, im\u00e1genes y videos ilimitados con el fin de crear contenido m\u00e1s extenso y espec\u00edfico.<\/p>\n

En un inicio las gu\u00edas solo estaban disponibles para organizaciones e influencers seleccionados. Sin embargo, Instagram termin\u00f3 por lanzar esta herramienta de forma global y para todos los usuarios<\/strong> debido a su \u00e9xito dentro de la aplicaci\u00f3n.<\/p>\n

\u00bfC\u00f3mo crear gu\u00edas en Instagram?<\/strong><\/h2>\n

Como mencionamos anteriormente, esta herramienta es \u00fatil para crear art\u00edculos donde utilices tu contenido (fotos y videos), adem\u00e1s de agregarle textos para complementar tus recomendaciones sobre locaciones o productos. Solo sigue estos pasos para comenzar a crearlas:<\/p>\n

1. Entra a la aplicaci\u00f3n de Instagram<\/a> y dir\u00edgete a tu perfil.<\/p>\n

2. Da clic en + en la parte superior derecha de tu pantalla.<\/p>\n

3. Selecciona Gu\u00eda y elige el tipo de gu\u00eda que quieres compartir (lugares, productos o publicaciones).<\/p>\n

\"como-crear-guias-en-instagram-brandme\"a. Lugares<\/strong><\/h3>\n

Esta opci\u00f3n es excelente para aquellos travel bloggers<\/a> o creadores foodie<\/a> que quieran crear art\u00edculos sobre alguna ciudad, restaurante, cafeter\u00eda o cualquier otro lugar que valga la pena visitar. As\u00ed es como puedes crear gu\u00edas en Instagram acerca de una locaci\u00f3n:<\/p>\n

1. Selecciona la opci\u00f3n de Lugares.<\/p>\n

2. Busca y selecciona la ubicaci\u00f3n. O puedes dar clic en Tus publicaciones en la barra inferior para buscar un lugar que hayas etiquetado en tus posts.<\/p>\n

3. Elige las fotos sugeridas de esa locaci\u00f3n (no te preocupes, puedes cambiarlas despu\u00e9s).<\/p>\n

4. Da clic en Siguiente y comienza a editar tu gu\u00eda: agrega un t\u00edtulo, cambia la foto de portada y a\u00f1ade las im\u00e1genes, videos y textos que quieras.<\/p>\n

*Si quieres eliminar alguna foto que seleccionaste en el paso 2, o cualquier otra, solo da clic en el bot\u00f3n de tres puntos arriba de la imagen y selecciona Eliminar de la gu\u00eda.<\/p>\n

b. Productos<\/strong><\/h3>\n

Las gu\u00edas sobre productos son perfectas para las colaboraciones entre marcas e influencers<\/a>. En esta opci\u00f3n los creadores pueden compartir informaci\u00f3n y recomendar los productos que se encuentren en la Shop<\/a> del perfil de una marca.<\/p>\n

1. Selecciona la opci\u00f3n de Productos.<\/p>\n

2. Busca la cuenta de la marca de la que quieres hablar.<\/p>\n

3. Elige uno de sus productos y selecciona una de las fotos sugeridas.<\/p>\n

4. Agrega un t\u00edtulo, cambia la foto de portada y a\u00f1ade textos o m\u00e1s productos si lo deseas.<\/p>\n

c. Publicaciones<\/h3>\n

Este tipo de gu\u00eda es para crear recomendaciones de publicaciones que guardaste o de tus propios posts disponibles en tu feed. Puedes crear mini-tutoriales para explicar c\u00f3mo tomaste o editaste una foto, en otras otras ideas creativas.<\/p>\n

1. Selecciona la opci\u00f3n de Publicaciones.<\/p>\n

2. En la barra inferior selecciona entre Tus Publicaciones o Todas las publicaciones guardadas.<\/p>\n

3. Elige una o varias im\u00e1genes y da clic en Siguiente.<\/p>\n

4. Agrega un t\u00edtulo, cambia la foto de portada y a\u00f1ade las im\u00e1genes, videos y textos que quieras.<\/p>\n

\u00a1Listo! Cuando la publiques ver\u00e1s que \u00e9sta, y todas las dem\u00e1s gu\u00edas que generes, aparecer\u00e1n en una secci\u00f3n espec\u00edfica dentro de tu perfil. Para compartirlas con tus seguidores puedes publicarlas en tus Instagram Stories.<\/p>\n

Tambi\u00e9n te puede interesar: \u00bfC\u00f3mo programar un LIVE en Instagram desde 90 d\u00edas antes?<\/em><\/a><\/h3>\n<\/div>\n