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{"id":1009,"date":"2021-11-06T19:45:56","date_gmt":"2021-11-06T19:45:56","guid":{"rendered":"http:\/\/virality-school.com\/?p=1009"},"modified":"2021-11-04T14:54:22","modified_gmt":"2021-11-04T14:54:22","slug":"asi-es-como-funciona-promocionar-en-tiktok-para-mejorar-el-alcance-de-tus-contenidos","status":"publish","type":"post","link":"https:\/\/virality-school.com\/asi-es-como-funciona-promocionar-en-tiktok-para-mejorar-el-alcance-de-tus-contenidos","title":{"rendered":"As\u00ed es como funciona Promocionar en TikTok para mejorar el alcance de tus contenidos"},"content":{"rendered":"

[ad_1]
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\n

Noticias para empresas y marcas. TikTok lanz\u00f3 un nuevo bot\u00f3n llamado Promocionar, que funciona como Crear anuncio de Instagram, para mejorar el alcance y las interacciones de tus videos.<\/p>\n

Comenzar\u00e1 a estar disponible a partir de septiembre de 2021 \u00fanicamente para perfiles empresariales. Aqu\u00ed te decimos en qu\u00e9 consiste, para qu\u00e9 sirve y c\u00f3mo puedes comenzar a utilizarlo.<\/p>\n

Busca, analiza y gestiona influencers con BrandMe: \u00a1cont\u00e1ctanos aqu\u00ed para recibir una asesor\u00eda!<\/a><\/em><\/p>\n

\u00bfQu\u00e9 es y c\u00f3mo funciona Promocionar en TikTok?<\/strong><\/h2>\n

Promocionar es un nuevo bot\u00f3n en TikTok que permite convertir cualquier video org\u00e1nico en un anuncio. Todo desde la aplicaci\u00f3n, es decir, no hace falta ingresar a TikTok Ads Manager<\/a>.<\/p>\n

Cuando la opci\u00f3n est\u00e9 disponible en tu perfil podr\u00e1s seleccionar el video que quieras promocionar y elegir un objetivo. Ya sea que quieras m\u00e1s visualizaciones, seguidores o visitas a tu p\u00e1gina.<\/p>\n

Adem\u00e1s podr\u00e1s definir un presupuesto, duraci\u00f3n y p\u00fablico objetivo para la promoci\u00f3n. Aunque tambi\u00e9n puedes elegir que la aplicaci\u00f3n promocione tu video a la audiencia que considere correcta.<\/p>\n

\u00bfLa \u00fanica desventaja? Solo puedes promocionar los videos que contengan sonidos originales o alguno de los 100,000 sonidos comerciales de la biblioteca de TikTok.<\/p>\n

\u00bfC\u00f3mo usar Promocionar desde tu cuenta en TikTok?<\/strong><\/h2>\n

Si tu cuenta ya tiene habilitada esta opci\u00f3n, aqu\u00ed te contamos c\u00f3mo funciona cada uno de los accesos con los que puedes Promocionar tus videos en TikTok.<\/p>\n

1. Desde cualquier v\u00eddeo<\/strong>. Solo tienes que abrir uno de tus contenidos, dar clic en el bot\u00f3n de tres puntos y seleccionar Promote.<\/p>\n

2. Desde Business Suite<\/strong>. Solo tienes que dirigirte a tu perfil, dar clic en el bot\u00f3n de tres l\u00edneas, entrar a Business Suite y seleccionar Promote.<\/p>\n

Cuando hayas elegido el video que quieras promocionar con uno de los dos accesos solo tendr\u00e1s que seguir los siguientes pasos para crear tu anuncio.<\/p>\n

1. Elige un objetivo<\/strong>: ya sea que quieras m\u00e1s visualizaciones, visitas a tu sitio web o seguidores.<\/p>\n

2. Selecciona una audiencia<\/strong>: en Personalizado puedes elegir sexo, edad e intereses, mientras que en Autom\u00e1tico la aplicaci\u00f3n sugerir\u00e1 una audiencia basada en tu perfil.<\/p>\n

3. Elige el presupuesto y duraci\u00f3n<\/strong>: la cantidad de dinero que invertir\u00e1s y el tiempo que quieres que dure tu promoci\u00f3n.<\/p>\n

4. A\u00f1ade tu informaci\u00f3n de pago<\/strong>: al igual que en Instagram o Facebook tendr\u00e1s que a\u00f1adir tus datos bancarios para pagar la promoci\u00f3n. Tambi\u00e9n puedes pagar con monedas de TikTok.<\/p>\n

5. Iniciar promoci\u00f3n<\/strong>: \u00a1Listo! al dar clic en este bot\u00f3n tu video comenzar\u00e1 a promocionarse en la p\u00e1gina Para Ti de tu p\u00fablico objetivo.<\/p>\n

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@tiktokforbusiness<\/a>Promote is a NEW advertising tool that lets *anyone* amplify their existing TikToks without having to leave the app! #tiktokmarketing<\/a>\u266c Sunrise \u2013 Official Sound Studio<\/a><\/section>\n<\/blockquote>\n

\u00bfPor qu\u00e9 debe importarle a marcas y creadores?<\/strong><\/h2>\n

TikTok es TikTok por su reconocido y aclamado algoritmo<\/a>. La aplicaci\u00f3n de videos cortos viraliza a cualquier creador sin importar su regi\u00f3n, idioma y cantidad de seguidores.<\/p>\n

Sin embargo, esta nueva funci\u00f3n apuesta por replicar una de las caracter\u00edsticas de su m\u00e1s importante rival: Instagram. \u00bfLa raz\u00f3n? Promocionar en TikTok se enfocar\u00e1 en \u201cpay to play\u201d y dejar\u00e1 a un lado el posicionamiento de contenido org\u00e1nico.<\/p>\n

Pero no todo es malo. Tambi\u00e9n una gran cantidad de cuentas empresariales podr\u00e1n sacarle provecho. Ya que al promocionar sus contenidos tendr\u00e1n m\u00e1s posibilidades de alcanzar sus objetivos comerciales. Solo con el tiempo podremos comprobar sus ventajas y desventajas.<\/p>\n

Tambi\u00e9n te puede interesar: Las 10 mejores\u00a0cuentas de finanzas personales en TikTok<\/a><\/em><\/h3>\n<\/div>\n